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Systém SodaStream je na maďarském trhu
prezentován už několik let. O prodejních
výsledcích, možnostech a perspektivách
značky jsme pohovořili s Gergelyem Rutai-
em, marketingovým koordinátorem distri-
buční společnosti Fast Hungary, a s Bálin-
tem Krakkem, produktovým manažerem
Fast Hungary.
řístroj sám o sobě jako platforma je nejdů-
ležitější ve vašem obchodním modelu. Jaké
byly pro vás z této perspektivy poslední roky a jak
velký potenciál má maďarský trh?
KB: Zařízení můžeme nazvat platformou z hlediska
prodeje, protože prodáváme méně přístrojů než jiných
částí systému. Samozřejmě prodáváme více lahví,
náplní a sirupů, protože jeden spotřebitel koupí jedno
zařízení, ale pak nakupuje další příslušenství k němu.
The SodaStream has been presented
for several years on the Hungarian
market. We talked about the recent
results, possibilities and prospects
of the brand with Gergely Rutai, Mar-
keting Coordinator of the distribu-
tor company Fast Hungary, and with
Bálint Krakk, Brand Manager of Fast
Hungary.
he device itself as a platform is the most
important in your business model. Accord-
ing this how was the recent years and how big
potential could be in the Hungarian market?
KB: We can call the device a platform in the aspect
of sales volume, as we sell less devices than the
other parts of the system. Of course we sell more
bottles, cartridges and syrups, because one con-
sumer buys more accessories, while he or she buys
only one device. This is the reason why we think
about the system not only about one product. Sell-
ing of only one product could reduce the business
possibilities, because all of SodaStream products
together mean bigger potential for us and our part-
ners as well.
RG: If we are talking about potential, I think it is not
unreal goal for SodaStream to achieve that our de-
vices would become small domestic appliances like
a toaster or a blender, which are almost essential
parts of the well-equipped kitchens. There is a very
big potential in the B2B business as well. The SodaS-
tream products could be also useful and necessary
accessory in the offices as the coffee machines are
now. The recently introduced SodaStream Aquabar
is a good example of this concept.
How is the market affected by demand? And how
was the segment affected by the appearance of
new competitors?
KB: Of course this segment is not independent from
the market situation, but we are in a lucky position,
because the growing potential wasn’t limited by the
uncomfortable situation, so we could increase our
turnover despite of the difficulties.
RG: In the aspect of competition I would say it in-
spires us. It motivates us to present novelties and
develop our range of well-designed products. The
biggest benefit of SodaStream is that we are able
to renew ourselves continuously and thanks to the
strong and stable background we can think in long
term plans. Next year we will launch two new mod-
els, which were born in the spirit of above mentioned
P
T
INTERNATIONAL LOOKAROUND • GERGELY RUTA & BÁLINT KRAKK • FAST HUNGARY
40
40 • SELL • Duben 2012
Gergely Rutai
Šumění
Effervescence
ell • Květ